The Best SEO Tools for the Software Developers

Google Analytics is a premium web analytics or SEO service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Receive alerts when Google encounters indexing, spam, or other issues on your site.

Seranking is a dynamically growing company that develops the best-of-breed SEO software that offers all standard SEO tools along with special features. Specifically developed for SEO professionals.

Majestic is a backlink analysis company who run a business constantly analyzing the domains that make up the internet. Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world.

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software.

SEMrush is a software as a service (SaaS) company that sells online visibility and marketing analytics software subscriptions. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model

SimilarWeb is a website which provides web analytics services for businesses. The company offers it's customers information on their clients and competitor's website traffic volume; including keyword analysis among other features.

Alexa Internet is an American web traffic analysis company based in San Francisco. It is a subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999

BuzzSumo is an SEO, research and monitoring tool. The functionality is broken down as follows: Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially.

Google Ads offers advertisements which appear in SEO results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google's AdSense program.

An AI-powered assistant that helps you research, plan and craft your blog posts or any content for your website. It analyzes the potential topic that you wish to write and helps you decide whether it's worth your time create.

A powerful keyword generation tool that builds a list of semantically related keywords. Use this tool to explore content when exploring what topics to cover for all your SEO & paid marketing needs.

Sussing out the competition. SpyFu allows you to find out your competitors most profitable keywords and ads for both paid and organic search whilst. When examining their content you can analyse the ranking difficulty to see if it's worth competing!